MK/IO is announcing new encoding profiles that take advantage of MediaKind’s innovative Constant Video Quality (CVQ) algorithms. CVQ is a technology that uses trained AI models to hold the video quality at a constant rate, while varying the video bitrate and encoding parameters to achieve the maximum possible bitrate savings.
API Users — to use the new CVQ profiles, you will need to create a new transform.
Playback clients — Not all clients are compatible with CVQ. Certain older WinCE and Roku devices may experience playback issues.
CVQ decreases your storage footprint without sacrificing video quality. In addition, CVQ reduces the amount of bandwidth necessary to play back content at a given quality level. CVQ lets you reach customers on slower connections, reduces playback startup times, and saves you money on storage and CDN.
CVQ adds a small upfront cost that returns value quickly with usage. If your content is played back by a lot of users, and stored for a long time, CVQ is for you. On the other hand, if your content is short-lived and doesn’t get much play, you should consider using non-CVQ profiles.
When deciding whether to use CVQ, consider the duration of your asset. CVQ doesn’t yield too much of a benefit for short-duration content. Below 30 seconds, continue to use the standard set of profiles. Above 60 seconds, and you’ll see a 15-30% reduction in video bitrate with no perceptible change in video quality.
The following new profiles are available:
To use the new CVQ profiles, create a new transform selecting one of the six new profiles. When you start a job, select your new transform.
CVQ is available everywhere, today!
Updated 20 days ago